House of Airlie engaged leading Australian lifestyle and travel influencers Dominic and Meghan Loneragan from Citizens of the World (COTW) to be this year’s Hunter Valley Wine & Food Festival ambassadors.
We developed the creative brief for this stylish pair in collaboration with our client Hunter Valley Wine & Tourism Association. Their Hunter Valley experience was a curated itinerary that highlighted key Festival events across May & June and the natural beauty of the Hunter Valley.
The results achieved across this campaign were significant in gaining digital media traction for the Association as well as achieving a substantial increase in followers across its digital platforms such as Instagram and Facebook as well as website visits.
The results were - 86,276 impressions which included 28,795 impressions on Instagram, 12,948 impressions on Twitter and 31,831 impressions on Facebook.