House of Airlie appointed for prestigious Polo in the Vines
Newcastle-based PR agency House of Airlie has been appointed to work collaboratively with the Urban Polo Association and Hunter Valley Wine & Tourism Association to manage the PR for the inaugural Polo in the Vines Hunter Valley.
House of Airlie has carved a niche for itself as a specialist PR agency serving the Hunter region’s food, wine and tourism industries.
With a client list including many of the region’s well-known wineries, restaurants and peak bodies including Hunter Valley Wine & Tourism Association, Hunter Culinary Association, Margan Estate, Reserve and Pepper Tree Wines, this local agency is becoming renowned for its results driven approach nationally.
The stunning Dark Horse Vineyard in the picturesque Hunter Valley will come alive in April 2018 with all the sights and sounds of the inaugural Polo in the Vines event the newest addition to the hugely popular Urban Polo series.
Urban Polo Founder Janek Gazecki said the organisation had searched for five years to find the perfect venue for Polo in the Vines.
‘We had very specific and complex aesthetic criteria and our search took us across Margaret River, the Yarra Valley and the Clare Valley, all of which possessed promising sites,’ he said.
The primary focus of Polo in the Vines is the VIP dining experience, which will be held inside the Dark Horse barn. Guests will be treated to a fantastic six-course meal prepared by celebrity chef Guillaume Brahimi and his team, matched with the very best Hunter Valley Wines presented by sommeliers throughout the meal.
Urban Polo Association founder Janek Gazecki said he was impressed with House of Airlie’s track record of producing exceptional media results as well as the team’s commitment to creating cutting edge PR campaigns.
“We’re thrilled to have House of Airlie as our PR partner for this event as they have extensive knowledge of the region and go above and beyond to deliver successful campaigns time and time again,” he said.
Hunter Valley Wine and Tourism Association (HVWTA) General Manager Jo Thomas said Polo in the Vines would add another ‘string to the bow’ of the region’s highly popular events calendar.
‘The event will not only introduce the delights of our beautiful region to the polo set,’ she said, ‘But will also showcase the Hunter’s well-deserved reputation as a world-class wine-producing region and epicurean landmark.
‘Urban Polo has come to the attention of international organisers of events like Polo in the park in London and the Veuve Clicquot Polo Classic in New York and Los Angeles, so we anticipate our gorgeous little corner of the world will have some time in the spotlight during the event.’
According to House of Airlie agency director, Stephanie Airlie-Noé managing the public relations for a premium event such as Polo in the Vines is a natural fit for the agency.
“We have a number of existing clients in the Hunter Valley so this is an incredible opportunity for us to work alongside world-renowned event organisers such as Urban Polo Association and to continue promoting the region as a premium tourism destination nationally and internationally,” she said.