House of Airlie Public Relations
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NEWS FROM HOUSE OF AIRLIE PUBLIC RELATIONS

CITIZENS OF THE WORLD - HUNTER VALLEY WINE & FOOD FESTIVAL

House of Airlie engaged leading Australian lifestyle and travel influencers Dominic and Meghan Loneragan from Citizens of the World (COTW) to be this year’s Hunter Valley Wine & Food Festival ambassadors.

We developed the creative brief for this stylish pair in collaboration with our client Hunter Valley Wine & Tourism Association. Their Hunter Valley experience was a curated itinerary that highlighted key Festival events across May & June and the natural beauty of the Hunter Valley.

The results achieved across this campaign were significant in gaining digital media traction for the Association as well as achieving a substantial increase in followers across its digital platforms such as Instagram and Facebook as well as website visits.

The results were - 86,276 impressions which included 28,795 impressions on Instagram, 12,948 impressions on Twitter and 31,831 impressions on Facebook.